Benefits of partnering?

In my previous blog entry, “Elements of effective partnering with Microsoft,” I highlighted a few key elements that I know Microsoft appreciates in its partners. The world is full of solutions; each partner wants to be part of the winning story, but it takes hard work to succeed. In this blog, I focus on what…

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Can a strong channel partner program give you a competitive edge?

Can a strong channel partner program give you a competitive edge? That is what software vendors are contemplating on. When you add the transformation of business models for both the ISV and channel partners, ¬†you have multiple dimensions that will have an impact on the success of your channel efforts. What has not changed in…

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