Benefits of partnering?
In my previous blog entry, “Elements of effective partnering with Microsoft,” I highlighted a few key elements that I know Microsoft appreciates in its partners. The world is full of solutions; each partner wants to be part of the winning story, but it takes hard work to succeed. In this blog, I focus on what…Read More
Can a strong channel partner program give you a competitive edge?
Can a strong channel partner program give you a competitive edge? That is what software vendors are contemplating on. When you add the transformation of business models for both the ISV and channel partners, you have multiple dimensions that will have an impact on the success of your channel efforts. What has not changed in…Read More