ECOSYSTEM RESEARCH

Research is the foundation of TELLUS International, Inc. We invest time and effort to understand the ecosystem we work in and the players in that ecosystem. We also try to understand where the ecosystem is moving towards and what technologies our clients should select when building new-generation solutions. Our research methods range from in-depth interviews to surveying the ecosystem.

RESEARCH BASED ON DEEP PRACTICAL EXECUTION

TELLUS focuses on the Microsoft ecosystem. We have worked with several software vendors as their extended team and have accumulated a deep understanding of Microsoft partners, their economic model, and how to build channels.

MICROSOFT PARTNER ECOSYSTEM

Microsoft's partner ecosystem has tens of thousands of partners that sell solutions to end customers and other Microsoft partners. We help organizations identify the best approach to position the organization within the ecosystem.

DYNAMICS 365 ECOSYSTEM

Microsoft Dynamics 365 is a vibrant ecosystem with numerous opportunities to build additional value-added solutions or solution offerings based on the Dynamics platform. We help partners to identify the market opportunity by offering workshops that help the partner to clarify their strategy.

OFFICE 365 ECOSYSTEM

Office 365 is the leading collaboration and messaging platform in the world. The platform offers a variety of opportunities for Microsoft partners to build a business, whether it is building IP on the platform or building solution offerings that help organizations to be effective in the use of the platform.

We help to answer the following questions:

  • How the partner ecosystem looks like.
  • What should be the best target market for a solution within the selected ecosystem?
  • Who the main influencers are within the ecosystem.
  • What the best channel partner profile looks like for the solution being built.
  • How you should work with Microsoft to get exposure to your solution via different programs that Microsoft provides.

Deliverables:

  • Achieve an understanding of your ecosystem and where to focus your efforts.
  • Get guidance on how to work within the ecosystem with different stakeholders and influencers.

We help to answer the following questions:

  • Who the main software vendors are in the Dynamics ecosystem.
  • To identify which Dynamics 365 module to base the solution development on.
  • How to differentiate the solution from the competition if built for the Dynamics 365 ecosystem.
  • Achieve an understanding of the solution offerings within the ecosystem.
  • Achieve an understanding of the competitive environment within the Dynamics 365 ecosystem.

Deliverables:

  • Map of current software vendors within the Microsoft ecosystem.
  • A research report with TELLUS recommendations.
  • List of key channel partners that could be potential channel partners for the target solution.

We help to answer the following questions:

  • Who are the main software vendors in the SharePoint/Office 365 ecosystem?
  • How to differentiate the target solutions from the competition in the ecosystem if built using SharePoint/Office 365.
  • Achieve an understanding of the solution offerings within the ecosystem.
  • Achieve an understanding of the competitive environment within SharePoint/Office 365 ecosystem.

Deliverables:

  • Map of current software vendors within the Microsoft ecosystem.
  • Research report of TELLUS recommendations.
  • List of key channel partners that could be potential channel partners for the target solution.

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