How to create a SaaS Software Channel

Increasing your sales capacity by building an effective SaaS software reseller channel

Software vendors have great potential to increase sales by building an effective reseller channel. We have found in working with software vendors that there is difficulty identifying the changes in your operational model when reselling your Cloud solution. We have worked with multiple software vendors and their channel development initiatives, and we have helped organizations to increase sales by signing new channel partners to increase revenue.

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Creating your SaaS Software Channel Strategy

The traditional software reseller model is very different, the channel expectations have changed dramatically due to many factors that we will explore when working with your organization. Your existing channel might not be the best channel and your channel margins may change due to different roles and responsibilities defined within your channel. Your channel programs have to be reviewed, additionally pricing and licensing may be different in SaaS software business.

Assessing Optimal Reseller Profile for your Solution

One of the key objectives for any software vendor is to carefully define the optimal channel reseller partner profile. Our approach is to look at the potential business model of the partner and define the opportunities that your reseller has selling your solution. With the profiling exercise, our recommendation is to also review vertical market opportunities, as most software vendors have a specialization in given vertical market segments.

Do you know the answers to following questions?

  • Do you have a need to optimize and analyze your current channel?
  • Do you know what your optimal channel partner looks like in your cloud and App business?
  • Do you want to ensure that your channel partners’ business model is in alignment with your business model?
  • Do you want to have a better understanding on current best practices when building a channel?
  • Do you want to define roles and responsibilities for your organization and the channel as well as end user organization?
  • Do know how to manage channel conflicts in the cloud and App business?
  • Do you have the needed information in channel marketing best practices?

This is what you can expect from us as deliveries

  • Practical examples from TELLUS experience in building channels for software vendors in different geographical regions.
  • Our analysis of your current channel strategy based on our experience.
  • Guidance and education from TELLUS of best practices when building and managing a SaaS software channel.
  • Product review of the solution and its applicability to the channel.
  • Analysis of optimal channel partner profile and different ecosystem roles.
  • Availability to resources and access to TELLUS Academy Learning Management System (LMS).

 
 
 
 
 

CONTACT US TO FIND MORE HOW WE CAN HELP YOUR ORGANIZATION

 

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Increasing your sales capacity by building an effective SaaS software reseller channel

Software vendors have great potential to increase sales by building an effective reseller channel. We have found in working with software vendors that there is difficulty identifying the changes in your operational model when reselling your Cloud solution. We have worked with multiple software vendors and their channel development initiatives, and we have helped organizations to increase sales by signing new channel partners to increase revenue.

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