OUR TARGET CUSTOMERS

Large Software Vendors

We help large Global Independent Software Vendor (ISV) in the business model and digital transformation by facilitating workshops for different solution scenarios and innovating new workloads and solutions. These are the most common scenarios we have seen:

  • Transformation of an on-premises solution to a cloud solution with a new business model
  • Renewal of an existing solution by building a Minimal Viable Product (MVP) by creating a roadmap
  • Renewal of channel ecosystem due to a move from an on-premises solution to a native cloud solution
  • Development of a product platform that allows third-party developers to build additional solutions
  • Renewal of software pricing/packaging model from a license-based model to a subscription-based model

SMB Software Vendors

We help small-and-mediums-sized Independent Software Vendors (ISVs) in software innovation, channel strategy, and go-to-market development. SMB software vendors that have identified market-solution fit want to scale the business to the next level. We have identified the following characteristics and scenarios:

  • There is a need to define a channel strategy to scale the business
  • There is a need to create an internationalization strategy to identify potential new geographies to take the solution
  • There is a need to review the current sales/marketing strategy
  • There is a need to review the current product portfolio and product development strategy
  • There is a need the transform the solution from a legacy on-premises solution to a native cloud solution

Solution Providers

We help solution providers in different ecosystems to innovate new service offerings, including intellectual property (IP). We run innovation and business modeling workshops with a defined action plan. We have identified the following scenarios with numerous organizations:

  • Renewal of an on-premises business model to a subscription-based business model
  • Development of a new pricing/packaging model
  • Development of a go-to-market strategy
  • Envisioning intellectual property (IP) to scale the business

System Integrators

We help system integrators to innovate intellectual property (IP) by running innovation and business modeling workshops. We have identified the following when working with numerous organizations:

  • Renewal of offering portfolio
  • Renewal of pricing models
  • Renewal and development of new revenue streams
  • Development of intellectual property (IP) to scale the business

Start-ups

We help start-ups identify opportunities within the target ecosystem and an initial business model with potential channel and go-to-market strategy. The most common scenarios with start-ups are as follows:

  • There is a need to analyze and validate the market opportunity
  • There is a need to build an initial business model for the target solution
  • There is a need to build a roadmap for the initial minimum viable product (MVP)

Enterprises

We help enterprises commercialize intellectual property (IP) built for internal use that the organization wants to bring to a broader market. TELLUS has created a program to assist these organizations in building a software business with all of the relevant aspects that need to be part of the business model, such as:

  • Market segmentation
  • Value proposition
  • Go-to-market strategy
  • Potential channel opportunities
  • Revenue and pricing/packaging model
  • Key partnerships
  • Key activities
  • Cost structure