Join Dr. Salonen ISV sessions in upcoming Madrid-Spain eXtremeCRM 2015 Conference

I am excited to have been asked to run three sessions at upcoming eXtremeCRM conference in Madrid Spain. The conference starts 20th of April and runs until April 23rd, 2015. I will be introducing Business Model Canvas for Executive Exchange members and the Business Model Canvas will be used as foundation in other sessions and discussions. My first session  “Using the Business Model Canvas Planning Framework in Your Business Plans” will set the stage how to use the framework and I will also present Value Proposition Canvas as a tool to define your value proposition and “Jobs-to-be-done”.

My second session “The Art and Science of Working with the Channel”  I will present how an ISV can use Business Model Canvas framework to analyze and align its strategy to its channel.

My third session is a 4 hour in-depth discussion with ISVs that have signed up for a workshop. In the session, each ISV can ask questions how to use the Business Model Canvas in their business and I will provide guidance on pros and cons of different alternatives.

I am excited about this opportunity to visit Madrid again. My last Microsoft ISV seminar was in Madrid Microsoft office in December 2014 and I am exited to return to sunny Madrid and discuss and explore business models and channel strategies with software vendors system integrators.