Benefits of partnering?

In my previous blog entry, “Elements of effective partnering with Microsoft,” I highlighted a few key elements that I know Microsoft appreciates in its partners. The world is full of solutions; each partner wants to be part of the winning story, but it takes hard work to succeed. In this blog, I focus on what…

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US market entry and channel success is all about velocity

International channel success is all about velocity.  Let me explain what it means. If you want to enter a new markets with your solution and you do not have presence in the new market, you have to pay attention to things that you might not think about. Let’s assume that you want to enter US markets…

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Join Dr. Salonen ISV sessions in upcoming Madrid-Spain eXtremeCRM 2015 Conference

I am excited to have been asked to run three sessions at upcoming eXtremeCRM conference in Madrid Spain. The conference starts 20th of April and runs until April 23rd, 2015. I will be introducing Business Model Canvas for Executive Exchange members and the Business Model Canvas will be used as foundation in other sessions and discussions. My first session  “Using the…

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