Key Learnings from Microsoft WPC16

My tradition is to do a recap of Microsoft Worldwide Partner Conference (WPC) that was held this year in the beautiful Toronto, Canada. This was my second WPC in Toronto and 12th WPC in the row. I guess I can call myself a WPC veteran. I wrote about my thoughts of the conference prior going…

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Entering US markets as foreign software vendor

Entering US markets as foreign software vendor is something that many foreign organizations have both succeeded but also failed dramatically. In this blog entry I would like to highlight some of the learning’s that I have had since I immigrated to US for more than 17 years ago. This blog entry might sound a bit…

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Entering US Markets by Building Channels

Entering US markets┬áby building channels can be very lucrative for non-US companies but there are many things that the software vendor has to think about from a strategy perspective. US software markets are huge seen from any perspective and it would be a big mistake to ignore it especially if the software vendor has a…

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