Benefits of partnering?

In my previous blog entry, “Elements of effective partnering with Microsoft,” I highlighted a few key elements that I know Microsoft appreciates in its partners. The world is full of solutions; each partner wants to be part of the winning story, but it takes hard work to succeed. In this blog, I focus on what…

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Elements of effective partnering with Microsoft

Successful Microsoft partnering

I often get a question from partners about what one needs to have in place to partner effectively. I always say that the relationship is an investment, both sides need to gain from it, and the partner should not automatically expect there to be an interest by Microsoft. In my tens of business design session…

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