Key Learnings from Microsoft WPC16

My tradition is to do a recap of Microsoft Worldwide Partner Conference (WPC) that was held this year in the beautiful Toronto, Canada. This was my second WPC in Toronto and 12th WPC in the row. I guess I can call myself a WPC veteran. I wrote about my thoughts of the conference prior going…

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Entering US markets as foreign software vendor

Entering US markets as foreign software vendor is something that many foreign organizations have both succeeded but also failed dramatically. In this blog entry I would like to highlight some of the learning’s that I have had since I immigrated to US for more than 17 years ago. This blog entry might sound a bit…

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Steps to take in channel development

I often get the question what steps to take in channel development. Exactly 10 years ago I founded TELLUS International with the idea to help software vendors to establish their channel in the US. There are many reasons why I decided to start my own management consulting company, but the main reason to focus initially…

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US market entry and channel success is all about velocity

International channel success is all about velocity.  Let me explain what it means. If you want to enter a new markets with your solution and you do not have presence in the new market, you have to pay attention to things that you might not think about. Let’s assume that you want to enter US markets…

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