TELLUS Business Design Workshop


The change from a traditional one-time licensing model to a recurring revenue model can be challenging for a software vendor. Questions such as change in cash flow, sales model, and channel structure will require the management to create a new business model that supports this change. While the Cloud creates new opportunities, the operational changes can be significant and thus need to be planned well in advance.


TELLUS Business Design Workshop is a highly interactive and proven workshop that enables an organization to articulate the value and vision of the solution and to define the financial model for the solution. The workshop includes a gap analysis that enables workshop participants to achieve an understanding and aligned with the status of the solution.


  • What are the trends in your target market? Is there a trend cross-over from adjacent markets?
  • What is your vision of next-generation solutions?
  • How is your organization embracing technology that enables it to build solutions for the future?
  • A business model transformation will have an impact on roles and responsibilities. Do you know what these are?
  • Do you have the needed information on best practices of business model transformation?


The TELLUS Design Workshop process includes pre-study, actual workshop, and post-analysis. The deliverables from a workshop are as follows:

  • One-to-one pre-study calls by a TELLUS management consultant.
  • Study of the solution before the workshop with agenda preparation.
  • Initial Business Model Canvas that is ready for validation with customers.
  • Gap analysis of the current solution scenario with activities and timelines.
  • Best practices of business model transformation.


TELLUS workshops are highly interactive, and we use modern digital tools such as virtual whiteboard to build the story of your solution. Every participant in the workshop can contribute to a successful outcome. The digital environment allows the participants to continue the work after the workshop sessions using the Mural whiteboard environment.


TELLUS uses industry-standard business modeling frameworks in its workshop deliveries. We have analyzed and viewed hundreds of business models over the past 18 years. We have worked with different types and sizes of organizations from various industries. The common denominator of our customers is that it includes software in different forms. 


TELLUS workshop is based on a well-defined process that enables the workshop team to achieve predictable results and compare results from different solution scenarios. Our clients will learn best practices in building a software business or defining a solution offering. Our approach is based on a repeatable process our customers can adopt in their business execution.


TELLUS conducts research in software business and ecosystems. We believe in continuous learning and follow the research in multiple areas that benefit our customers. The research also benefits TELLUS workshop models through continuous improvement. We continue refining and combining different frameworks that benefit our customers.