TELLUS Envision Workshop


Software is part of our daily life. Organizations that did not start as software organizations have suddenly recognized that something built for internal use would also benefit other organizations. The commercial software business is very different, and the TELLUS software commercialization workshops focus on helping the organization in its intellectual property (IP) commercialization.


TELLUS Software Commercialization Workshop is a highly interactive three-stage workshop model. The workshop focuses on building a business model and a roadmap for a commercial software solution. The roadmap includes the definition of a Minimum Viable Product (MVP) that allows the organization to evaluate the business idea by reaching out to prospective customers. TELLUS uses industry-strength business modeling frameworks such as Business Model Canvas as part of the workshop delivery. The workshop can be either virtual or in-person.


  • Do you know what aspects to consider when building a software business?
  • Do you know how to build an effective business model, and what aspects must be considered?
  • Do you know how to build a product/solution roadmap to define a Minimum Viable Product (MVP)?
  • Do you know how to build a strong market segmentation strategy and what should be included?
  • Do you want to define roles and responsibilities for your organization and across the value chain?
  • Do you know how to identify potential gaps in your execution strategy?
  • Do you know how to build an effective marketplace strategy?
  • Do you know how to grow and manage a partner ecosystem?


  • Live interviews by TELLUS representatives of the stakeholders in the initiative.
  • Preparation and facilitation of workshop by senior TELLUS consultant.
  • Use of modern digital collaboration tools in workshop execution.
  • Workshop summary report of pre-study, workshop, and post-analysis phases.
  • Value Canvas with value proposition hypothesis of the solution scenario or MVP.
  • Business Model Canvas with activities list and potential execution gaps.
  • Education of best practices in building a software business.


TELLUS workshops are highly interactive, and we use modern digital tools such as virtual whiteboard to build the story of your solution. Every participant in the workshop can contribute to a successful outcome. The digital environment allows the participants to continue the work after the workshop sessions using the Mural whiteboard environment.


TELLUS uses industry-standard business modeling frameworks in its workshop deliveries. We have analyzed and viewed hundreds of business models over the past 18 years. We have worked with different types and sizes of organizations from various industries. The common denominator of our customers is that it includes software in different forms. 


TELLUS workshop is based on a well-defined process that enables the workshop team to achieve predictable results and compare results from different solution scenarios. Our clients will learn best practices in building a software business or defining a solution offering. Our approach is based on a repeatable process our customers can adopt in their business execution.


TELLUS conducts research in software business and ecosystems. We believe in continuous learning and follow the research in multiple areas that benefit our customers. The research also benefits TELLUS workshop models through continuous improvement. We continue refining and combining different frameworks that benefit our customers.