Key learnings from Microsoft Ignite 2015

I wanted to share my key learnings from Microsoft Ignite 2015 event in Chicago. This was the first attempt to combine multiple different Microsoft product lines as I wrote in my previous blog entry. Now the question is: how did Microsoft do? I did participate in the first main keynote that was pretty long and…

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Microsoft Office 365 channel is not only about margins anymore

If you are a traditional independent software vendor (ISV), you might be surprised when talking to channel partners that are looking for Office 365 solutions. The reality is that margins that most ISVs offer to its channel partners do not carry the cost that channel partners take on to build its cloud practice. Channel partners are…

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