The Concept of Total Monetization and Why It Matters

I have written several articles about monetization and also several articles about how monetization is changing with AI. The concept of Total Monetization is a concept that Zuora has introduced and they define it as follows: Total Monetization refers to a comprehensive strategy aimed at maximizing revenue by leveraging multiple streams and optimizing them in…

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AI Disruption – Shaking up the Established Vendors

I can’t remember any other time in my career when I have witnessed so many disruptions on so many fronts concerning technology. It is changing the way we work, changing the ecosystems in multiple industries, and destroying many traditional businesses that were reluctant to face the reality that AI is replacing some things they do.…

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Is the software industry moving away from user-based pricing to agent-based pricing?

Ibbaka shared an interesting newsletter describing how Salesforce’s Mark Benioff (founder and CEO) is yet again redefining the software industry. Mr. Benioff became famous with his “No software” statements when leaving Oracle and forming Salesforce.com, which was purely based on SaaS and could not be installed in an on-premises environment. The software market has been…

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How AI apps make money – an interesting study of 40 companies

How AI Apps make money

Every software vendor or organization creating intellectual property (IP) using AI should pay attention to the solution’s monetization. In my previous articles, I emphasized that the pricing of a solution with Generative AI embedded needs to be considered differently. It I wrote about the harsh reality that software vendors are facing a new reality in…

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