Ecosystems and channels in transformation mode

I have lived and breathed software channels my entire career. I learned how they worked as a young product manager for Finland’s second-largest software ERP company. My channel career took off when I became head of development for a Finnish data warehousing/analytics company, where we built channels in Western Europe and the US. I learned…

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Will AI break the business model for some channel partners?

AI and Channel Partners-Will AI disrupt the business model for channel partners

Some writings on the web made me “compelled” to think about AI and how it might impact channel partners. To give some context to my thoughts, I should give some background. I have lived and breathed the channel for 30+ years within the software industry. My boutique consulting company, TELLUS International, has been the foundation…

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Elements of effective partnering with Microsoft

Successful Microsoft partnering

I often get a question from partners about what one needs to have in place to partner effectively. I always say that the relationship is an investment, both sides need to gain from it, and the partner should not automatically expect there to be an interest by Microsoft. In my tens of business design session…

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Microsoft Office 365 channel is not only about margins anymore

If you are a traditional independent software vendor (ISV), you might be surprised when talking to channel partners that are looking for Office 365 solutions. The reality is that margins that most ISVs offer to its channel partners do not carry the cost that channel partners take on to build its cloud practice. Channel partners are…

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Microsoft MPN Business Model Offer for Microsoft Partners

TELLUS International has agreed with Microsoft  Partner Network to offer business modeling services for Microsoft partners in 10 different competencies with a heavy discounted price. We have been delivering business modeling services for Microsoft partners of different size and accumulated waste amount of experience in many different areas when creating a cloud and app business. We…

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