Posts Tagged ‘WPC2015’
Key learnings from Microsoft WPC 2015
I wanted to share my thoughts of the key learning’s from Microsoft WPC 2015. It is now more than two weeks since we had the magnificent Microsoft Worldwide Partner Conference in Orlando, Florida. Since the conference, I have been busy working with follow-up and some projects. During the past two weeks I have also actively…
Read MoreSteps to take when building a channel
I often get the question what steps one needs to take when building a channel for a software solution. Let me be clear. It is a labor intensive process and takes time and there really are no shortcuts that at least I know about. It takes time and practice to become effective in outreach. Also,…
Read MoreSteps to take in channel development
I often get the question what steps to take in channel development. Exactly 10 years ago I founded TELLUS International with the idea to help software vendors to establish their channel in the US. There are many reasons why I decided to start my own management consulting company, but the main reason to focus initially…
Read MoreEntering US Markets by Building Channels
Entering US markets by building channels can be very lucrative for non-US companies but there are many things that the software vendor has to think about from a strategy perspective. US software markets are huge seen from any perspective and it would be a big mistake to ignore it especially if the software vendor has a…
Read MoreKey learnings from Microsoft Ignite 2015
I wanted to share my key learnings from Microsoft Ignite 2015 event in Chicago. This was the first attempt to combine multiple different Microsoft product lines as I wrote in my previous blog entry. Now the question is: how did Microsoft do? I did participate in the first main keynote that was pretty long and…
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